Welbeck Real Estate Advisors
Website and brand creation for market-leading real estate advisors
The design is honest, direct and clean and we’ve already had lots of positive feedback from people saying they love the branding and website.
Challenge
With over 60 years of commercial real estate experience and £3bn+ of transactions between them, Welbeck Real Estate Advisors provide independent partner-led advice on the acquisition and disposal of commercial real estate.
With a strong reputation in the sector, Welbeck were keen to create a brand and website that would showcase their track record, bringing their expertise to life, and represent them as a young dynamic business.
Deliverables
When creating the brand in collaboration with The Brady Creative, we spent time understanding the Welbeck team's history and took inspiration from the architecture of the streets where their offices are based in London.
The website brief was minimalist and to the point. To create a high-end site that showcases their experience and expertise in the UK and supports them in building long-lasting partnerships.
Using subtle font changes, sophisticated colour palettes and texture, we were able to add a heritage and quality feel to the website and marketing collateral.
Before & After_
Results
- Clean, minimal website with a high-end, heritage look and feel
With the partners strong track record the new website needed to have a trusted feel about it whilst being fresh, modern and dynamic. We achieved this by incorporating key facts and figures, subtle textures and interactions across the site. - Brand guidelines to ensure consistency
Starting from the ground up we created a striking brand and name, producing mini brand guidelines covering use of the brand as well as design of email signatures, Google business page and corporate documents. - Engaging content that tells their story
When creating the website copy our aim was to highlight their USPs, their track record and bring the team’s unique expertise to the forefront. Although a young team, their previous experience is second to none and it was vital this came across throughout the website.
Testimonial
We found easiserv after seeing a website they had created for a previous client in a similar industry. We got in touch with Stuart and were instantly put at ease by his professional but personable approach. Despite being based in London, we knew we didn’t want to work with a central London agency and run the risk of looking like the majority of our competitors.
Easiserv together with Paul from The Brady Creative took the time to get to know us and asked the right questions and as a result they hit the brief first time perfectly capturing our brand personality.
The new website is honest, direct and clean and we love the imagery, interaction and sharpness of it. We’ve had lots of positive feedback from customers and colleagues already about the look and feel, and the CMS function will also allow us to update our portfolio and keep the site up to date.
As a new company, the website will enable us to showcase what we’ve done individually and as a collective and give people the opportunity to see our track record whilst learning about our background and history.
We had a great working relationship with the team and we knew we could pick up the phone or email and receive a prompt response directly from one of their senior partners.
Easiserv exceeded our expectations and we couldn’t be happier. We would absolutely recommend them to others.
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