Infomedia
Brand overhaul for a global mobile payment provider
Many thanks to EASISERV for doing such a great job helping us bring our brand to life.
Challenge
Infomedia are the leading direct carrier billing regional specialists in North America and the Middle East but their existing brand and website didn't reflect the innovative nature of their business or their global market influence.
Client touchpoints were convoluted and overly complex.
Infomedia delivers a hi-tech yet simple-to-use solution for DCB end users and clients, so clarity and simplicity of brand and message were integral to stakeholder engagement.
Deliverables
Credits
- In collaboration
with Intrface
In collaboration with Aaron Humphreys of Intrface we were able to completely transform Infomedia's brand identity. Delivering a new and modern logo, brand guidelines, branded documentation and of course a slick new website.
The updated brand materials and messaging are reflective of the company's influence in the hi-tech and interconnected mobile payments industry.
Before & After_
Results
- A foundation to build on
The new branding and marketing direction has come at an exciting growth stage and has set a foundation for the company to achieve it's business objectives. - Re-invigorating the brand
A visually progressive brand with a consistent design that provides clarity of message. This has allowed for extended reach and an enhanced profile both off and online. - Efficient working practices
Marketing materials and templates were delivered to enhance Infomedia's efficiency in creating internal and external documentation that is consistent with the brand.
Testimonial
Many thanks to EASISERV for doing such a great job helping us bring our brand to life.
It reflects the changes at Infomedia over the last two years and the potential we have generated for the future.
With a new brand, website and marketing materials it is exciting times for myself and the team.
Their ongoing support to our business has been invaluable and we see them as an extension of our in-house team.
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