Recol
Rebranding Recol to showcase their precision engineering
EASISERV have been excellent as our design partner for well over 15 years. Whatever our requirements they always knock them out of the park.
Challenge
Precision sheet metal fabricators Recol Ltd have been in business since the early 1980s and have been an easiserv client for over 15 years.
The existing brand and website were dated and a big change was needed to bring it into the 21st century to go alongside their world-class engineering status.
Deliverables
Credits
The business has always been known as ‘Recol Engineering’ but a decision was made to drop the ‘Engineering’ from the brand and update it to the snappier Recol.
With over 90 employees over 3 facilities numerous updates were required to alter signage, office and shop floor workwear and documentation that could be used companywide.
We simplified the process, so that Recol would have one single point of contact, by project managing trusted partners as well as creating the new look for all company branding, seamlessly facilitating the migration.
Before & After_
Results
- World class
Brand messaging reflected Recol's status in the industry. The strapline "World-class engineering, re-engineered", encapsulates their business. - Recol recall
Creation of an easily recognisable and memorable brand logo and identity. - Brand recognition
Evolution of the colour palette to create a modern look, but with roots in Recol's historic brand, ensuring brand association with existing customers.
Testimonial
Working with easiserv has been a pleasure over the years and their rebrand really did go above our expectations which were already incredibly high from previous experiences.
The team are genuinely inspirational and deliver fantastic ideas and solutions for us time and time again.
easiserv have been excellent as our design partner for well over 15 years. Whatever our requirements they always knock them out of the park.
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